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Marketing Speaker Series - New Products

This is a past event.

Tuesday, March 8, 2022 4pm to 4:50pm

100 East 8th Street, Holland, MI 49423-3580

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New Product development is responsible for the multiple stages of product innovation, including generating product ideas, creating and testing product concepts, developing products and packaging, and developing and executing launch plans.  Marketers in these roles work closely with Finance, R&D, and Supply Chain to bring their plans to light. Listen to a panel of professionals discuss their roles in the industry. Contact for registration information.


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